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How to Choose the Right Accountant for Your Business

  • David Rawlinson
  • Jun 22
  • 2 min read

Picking an accountant is one of those decisions that feels minor until it isn't. The right one saves you money, keeps you out of trouble with HMRC and tells you things you didn't know to ask. The wrong one files your accounts late and leaves you guessing. Here's how to tell them apart before you sign anything.

Look past the headline price

Cheap is not the same as good value, and expensive is not the same as competent. What matters is what's included. Some quote a low monthly fee and then bill extra for every phone call, every letter to HMRC, every bit of advice. Others charge a flat fee that covers the lot. Ask exactly what you get for the money, and what counts as an extra, before you compare two numbers that aren't measuring the same thing.

Do they understand your kind of business?

An accountant who mostly handles dentists will think differently from one who works with tradespeople or online sellers. It's worth asking who their typical client is. You want someone who has seen your situation before and knows where the tax reliefs and the common mistakes sit for a business like yours, rather than someone learning on your time.

How do they actually communicate?

This is the bit people underrate. You'll be dealing with this person for years. Do they reply to emails within a day or within a fortnight? Will you get a named person, or a different voice every time you call? Do they explain things in plain English, or hide behind jargon? A brilliant technician who never picks up the phone isn't much use when you've got a deadline and a question.

Ask the unglamorous questions

Are they registered with a professional body, and do they carry professional indemnity insurance? Are they set up for Making Tax Digital and comfortable with the software you use, whether that's Xero, QuickBooks or a shoebox of receipts? Who covers your work if they're off sick in January? None of this is exciting, but it's the difference between a smooth year and a stressful one.

A quick gut check

After a first meeting, you usually know. Did they listen, or did they talk over you with a pitch? Did they ask about your plans, or just your last set of accounts? You're hiring someone to be in your corner, so it should feel like that from the start.

If you're in Garforth or anywhere around Leeds and weighing up your options, it's completely fair to ask any accountant these questions before committing. We're always happy to have that conversation, no pressure attached.

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